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Frank Seiberling founded the Goodyear Tire & Rubber Company in 1898 with just thirteen employees. The company started by producing bicycle and carriage tires in November of 1898. Goodyear was able to earn the title “The world’s largest tire company,” by 1916, just 18 years after the founding. The company adopted the slogan, “More people ride on Goodyear tires than on any other kind.” Based on sales, Goodyear became the world’s largest rubber company in 1926. Presently, Goodyear is one of the world’s largest tire companies, operating 60 plants in 26 countries worldwide. In North America and Latin America, Goodyear is the number one tire maker, and the second largest in Europe.
The Wingfoot symbol is Goodyear’s trademark symbol that is known in every country around the world. The symbol was based off the Greek God Mercury, because Seiberling felt that Mercury embodied many characteristics that Goodyear products were know for. Goodyear’s vision has always been to “Become a market-focused tire company providing superior products and services to end-users and to our channel partners, leading to superior returns for our shareholders.” For more then a century, Goodyear’s corporate values have been centered on the phrase, “Protect Our Good Name.” In the twenty-first Century, Goodyear accomplishes this goal by developing a culture in which a committed and competitive team of associates can excel.
The Assurance Triple Tread is one of Goodyear’s most popular tires. For all weather conditions, the Assurance Triple Tread has three unique tread zones one for ice, another for rain, and the last for snow. The Water Zone has deeply carved Aquachannel grooves that help propel water off the tread and away from the tire’s footprint. The Ice Zone, has an interlocking tread pattern, used to enhance gripping power on icy or slick roads. The outer layer is the Dry Zone, which has tread reinforcement, offering confident maneuvering for drivers on dry roads. A warrantee of 80,000 miles Tread Life Limited Warranty, and a 30-day no-obligations trial period is offered representing the extremely good quality of the tire. Additionally, the Assurance Triple Tread Tire is ensured by the Driver Assurance Package that includes: roadside assistance, nationwide warranty service, and an online D.O.T registration.
The Wrangler SilentArmor is another popular tire model from Goodyear. The Wrangler is a premium on or off-road tire for light trucks. An added layer of DuPont Kevlar helps add toughness to the tire, and additional noise reduction. Durawall technology, traction ridges, and an open tread pattern are also key features of the Wrangler SilentArmor tire. The Durawall technology gives additional toughness to the tire and also prevents punctures in the sidewall. The traction edges and open tread pattern help give extra traction off-road in wet or muddy conditions. Goodyear guarantees quality with a 50,000 mile Tread Life Limited Warranty and a 30-day no-obligation trial period. The Wrangler Utility Package also comes on this tire, which gives the customer roadside assistance, nationwide warranty service, and an online product registration.
The Eagle F1 Super Car EMT is a High-Performance Sport Tire. This tire is amazing for high performance sports cars and coupes that want the extra handling without losing the sport tire capabilities. This tire features an Ultra-High-Performance tread compound that helps provide excellent dry traction, and a Race-derived, multi-radius mold shape for precise handling and smooth, even wear. The Eagle F1 Super Car EMT has a great look, that is enhanced with Serrated band sidewall styling that gives the tire a sleek, ultra high performance appearance.